Traditional forms of advertising such as television commercials, magazine ads, and internet-based ads have revealed to not always be as effective as desired due to the fact that it is easy for consumers to mute, walk away, click away, or simply skip the Ad. Accordingly, advertisement tends to get lost in the crowd of ads preventing the campaign from reaching its goals. However, there is one type of Ads not similar to others which relies on indoor printing and indoor billboards. Those indoor billboards are part of indoor advertising services that can be provided by a Dubai signage company or by any other advertising company in Dubai or elsewhere.

Indoor printing and advertising represents many advantages since it is capable to reach consumers when they are undistracted and ready to receive messages. Consequently, indoor advertising services offer advantages such as it enables brands to build awareness, which is the extent to which a brand is easily recognized by consumers and is correctly associated with the right service or product. In order to create brand awareness, the right advertising message should be placed in front of the right audience. Indoor printing is a powerful medium of brand awareness since it is not easily overlooked by consumers. Advertising companies in Dubai rely sometimes on this medium to complement their outdoor advertising campaigns.

Another advantage provided by indoor advertising is the capability to reach the right demographic by choosing an indoor location to display the Ads where people who might be interested are present. The Ad can be targeted at a specific gender or age group which spend their time in specific known places for example. This leads to easily reach potential customers. Additionally, indoor advertising can be targeted at any desired geographic location, in order for brands running the advertisement to expand to the area where they want to gain market share.

Another advantage provided by indoor advertising services providers when running indoor advertising is the flexibility and the ease with which the displayed message can be changed in order to adapt the advertising content to each occasion. The number of impressions generated for this content can be measured by the "Dwell Time" which measures how long the consumers stay in a specific area.

Indoor advertising is also affordable due to its low cost per impression rate and its relatively high return on investment when compared to other forms of advertisement. It can take place through digital media which is an innovative approach to branding where advertisers are given a platform where they can create original ideas and concepts. This form of digital indoor advertisement can offer technological features that position the brand as an innovator in the market making it more desirable in the eyes of its customers.

To increase the customers' interaction with the brand, the digital indoor advertisement can run social media or text campaigns on the display, taking advantage of the time spent by consumers in place. Indoor advertising can also be customized according to the place where it would be displayed.